2015 is the electronic cigarette store more tangled for a year, some stores fell, and more stores are spring up. Store management changes in 2015 is also in the field of electronic cigarette point worth mentioning. From a single sale of electronic cigarette products into mainly practical experience, sales and services combined with diversified integration business model. Not only sell products,but also let more people can experience the charm of the electronic cigarette, give people a place to exchanges of experience,comprehensive, this form of change also received high praise from the consumer.
In addition to the transformation of business model, more and more stores also making more convenient for electronic cigarette users can purchase, experience different electronic cigarette related products. This change in quantity and quality, will promote the development of electronic cigarettes, so that more and more people will know about electronic cigarettes.
Why open the store?
See the following important points:
1.Increasing the brand trust of the user. Many consumers do not trust the e-commerce channel sells electronic cigarettes. the advantage of offline electronic cigarettes store is that authentic brand publicity, the consumers can further guid onto the internet after contacting with in the store. Once this kind of consumer confidence in the brand, do not purchase from others.
2.Enhance the user experience, the world's most successful case is the "Apple" . Apple also did not expect the store will actually bring more revenue before the shop opened. At the beginning of the opening, the purpose is to enhance the user experience of Apple products, more close contact. The electronic cigarette is the same, because there are a lot of taste of smoke oil, need to try to smoke; And in high-end electronic cigarettes, used to be very professional. Open entity store, convenient for consumers to try to smoke oil, various patterns of electronic cigarette for the selection, you can use the guidance, exchange of experiences, which is beneficial to develop customers and so on.
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